Peapod by Stop & Shop Delivers Free Groceries to Commuters
Who Choose a Greener Commute
Peapod by Stop & Shop partners with NuRide, Inc. to reward commuters in Connecticut and New York
who participate in Earth Day Commuter Challenge
ESSEX, CT / February 17, 2009 – NuRide, Inc., the nation’s largest commuter rewards program, recently
announced a partnership with Peapod, the country’s leading internet grocer, to reward commuters who
participate in the Earth Day Commuter Challenge taking place between now and Earth Day in the
Connecticut and the New York metro region.
The Earth Day Commuter Challenge was launched on January 27, 2009 by Connecticut DOT
Commissioner Joseph Marie, and will track all forms of green commuting including carpooling,
vanpooling, telecommuting, biking, walking and taking mass transit. Employers who participate get the
opportunity to “Race to the Finish” in the challenge event and participating commuters can save money
on gas and earn rewards from local and national sponsors, including over two dozen weekly prizes of
$100 in groceries delivered right to their door by Peapod by Stop & Shop, the division of Peapod which
serves the New England and Metro New York area.
Sergey Menshikov from Hewitt Associates was the winner of one of the first weekly prizes and stated,“Saving money on gas and doing a good thing for the environment is what motivates me to use NuRide,
but winning $100 in groceries from Peapod really sweetens the deal!”
“Peapod has been helping families save money and reduce driving for years,” said Peapod by Stop &
Shop Marketing Director, Peg Merzbacher, “and we are thrilled to be able to support this exciting
Commuter Challenge by providing the prize winners with free groceries. We think it’s a great bonus
reward for using NuRide and contributing to a better environment by choosing a smarter, greener
commute,” she said.
“We are really pleased to work together with Peapod by Stop & Shop on this initiative since their
generous prizes will significantly increase the excitement and participation in The Earth Day Commuter
Challenge,” said Rick Steele, CEO of NuRide. “Winning free groceries is a fabulous prize in these difficult
times, and having them delivered right to your door by Peapod by Stop & Shop is even better. The weekly
giveaway sends a great message to our members who have made the effort to contribute to cleaning our
air and clearing our roads,” he said.
To participate in the challenge, individuals who live or work in Connecticut and New York’s Lower Hudson
Valley sign up on the NuRide web site and record their carpool, vanpool, bike, walk, telecommute and
public transportation trips. Participants then earn points for every trip recorded on the NuRide web site,
which can be redeemed for a variety of rewards. In addition, for every logged trip each participant
receives an entry to win $100 worth of free groceries delivered to their door by Peapod by Stop & Shop.
For more information visit www.earthdaycommuterchallenge.com.
About Peapod
Founded in 1989 as a smart shopping option for busy people, Peapod today stands as the country's
leading Internet grocer, serving the metro areas of Boston, Chicago, Hartford, Milwaukee, New Haven,
Providence and Washington, D.C., Suburban New York City and communities in the states of
Connecticut, Indiana, Illinois, Maryland, Massachusetts, New Jersey, New York, Rhode Island and
Virginia. The Skokie, Illinois-based company, a wholly-owned subsidiary of Royal Ahold in The
Netherlands, has made over 13 million deliveries. For more information on Peapod, call 1.800.5.PEAPOD
(573.2763), e-mail [email protected] or visit www.peapod.com.
About NuRide, Inc.
NuRide is the nation’s largest rewards program for “green” commuters who save money and reduce their
environmental impact by carpooling, vanpooling, biking, walking, telecommuting and using public
transportation. For more information please visit www.nuride.com. For contact information, visit
www.nuride.com/contact.
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