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"Transportation
and Jobs: Overcoming Obstacles"
--a successful collaborative effort in Ulster County, NY
Role-playing
a manager with employee retention problems, Ulster County Department
of Social Services Commissioner Glenn Decker drew a round of knowing
laughter when he said he was tired of hearing that employees'
cars wouldn't start on Monday mornings.
That was just
one of the employment issues discussed at "Transportation and
Jobs: Overcoming Obstacles", a symposium to provide information
to Ulster County employers on ways to locate, hire and retain
employees in today's tight labor market. Held on December 7 at
the Hillside Manor Restaurant in Kingston, the event was sponsored
by the New York State Department of Transportation (NYSDOT), Ulster
County Rural Transportation, Ulster County Department of Social
Services and MetroPool, Inc.
Among the
audience of nearly 200 were human resources managers and business
owners and executives from Ulster County and surrounding areas,
along with public agency administrators and representatives of
transportation providers, schools and libraries
"Finding and
keeping the best workers is a significant challenge facing Ulster
County's employers," said Cynthia Ruiz, administrator for Ulster
County Rural Transportation, who organized the conference with
John Lyons and Carol Ryan of MetroPool. "We wanted to offer employers
information about a range of public services that can help their
employees overcome obstacles to job success."
The conference
was the first in the area to bring together experts on transportation,
childcare, health care, training and other supplemental services
available to employers in Ulster County. Attendees left the event
with management information as well as packages of information
for distribution to current and prospective employees.
Ruiz presented
an overview of the ways Ulster County Rural Transportation is
making public transportation more flexible to meet the needs of
potential workers, including the addition of evening and overnight
routes intended to serve new shifts of workers, and cooperation
with neighboring systems to help employees make it to their work
sites.
"Transportation
solutions headlined this conference because giving people access
to jobs is the first step," said John Lyons, Director of Corporate
Sales and Development for MetroPool, Inc. "Offering commuting
choices can be a key component of an employer's strategy to recruit
and retain the best employees."
Lyons presented
options provided by MetroPool to assist employers in motivating
their employees to use public transportation and other alternatives
to driving alone. For example he cited Commuter Choice, which
enables employers to pay a portion of their employees' transportation
costs before payroll tax. MetroPool also organizes carpooling
and vanpooling and tailors on-site commuting services for employees.
Mr. Lyons emphasized MetroPool's availability and free services,
supported by NYSDOT, to work with Ulster County employers.
Bob Kerr,
Director of Human Resources for Imperial Schrade of Ellenville,
a manufacturer of high-quality cutlery and sporting knives with
700 employees, won the drawing for MetroPool's Commuter Information
Center, an on-site kiosk that provides employees with a wide range
of commuting information. He said he came to the event looking
for ways to hire from more remote areas. "We are in a growth mode
and need to look at opportunities in other areas that we could
access if we had transportation service," he said. He is looking
forward to working with MetroPool and UCRT to "see how productive
we can be."
Other speakers
at the conference were leaders of several public agencies that
provide assistance to both business people and their employees.
Lee Cane,
director of temporary assistance for UCDSS, presented new programs
providing one-stop access for public assistance including food
stamps to health care, resulting from the coordination of services
from the Departments of Labor and Social Services along with libraries,
schools, continuing education providers and employers. More specific
information was provided on food stamps by Helene Fishkin, Principal
Welfare Examiner, on health care by Hermine Scheu, Director of
Medicaid, on child care by Carroll Sisco of Child Care Council
of Ulster County, and on training by Dominick Sfregola, Director
of Ulster County Office of Employment and Training and Barbara
Martin of NYS Department of Labor.
"This event
was noteworthy not just because it was so well attended, but also
because it was so comprehensive," said Marsha Gordon, President
of MetroPool. "It brought together job developers and social service
providers to learn more about transportation services that can
help keep motivated workers, and at the same time transportation
service organizations learned more about the needs of the community.
All in all, it was an outstanding exchange which will ultimately
result in better service for the employers and the commuters in
Ulster County."
NYSDOT Commissioner
Joseph H. Boardman cited the Ulster event and an associated transit
marketing campaign as "excellent examples of transportation resources
being targeted to economic development as well as enhanced personal
mobility. We are very pleased to join with Ulster County and the
private sector in linking people with jobs."
For further
information on transportation services available to Ulster County
employers, contact Carol Ryan of MetroPool at 845-838-6776 or
email [email protected].
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